AI tools / Luma AI pricing Verified 6 Nov 2026, 12:00 UTC Source lumalabs.ai/pricing
Luma AI · what it costsby Luma AI

$30 / monthLuma AI Plus · billed monthly

Luma Plus costs $30 a month, or $25 a month billed yearly ($300 a year), for 10,000 credits a month, Luma and third-party image and video models, and commercial use. Pro is $90 a month ($75 yearly) for 40,000 credits and Ultra is $300 ($250 yearly) for 150,000 credits. Team and Enterprise are priced by sales. There is no free plan on the pricing page; these are Luma's current app plans, which replace the older Dream Machine name.

Cheapest paid$25/moPlus, billed yearly($300)
Top tier$300/moUltra
User ratings3.8/5Below typical · 1,800 ratings

Every plan, side by side

5 plans · prices in USD, before tax
PlanMonthlyYearly (per month)UsageSeatsBest for
Plus$30$2510,000 credits / mo1Regular creators
Pro$90$7540,000 credits / mo1Frequent creators
Ultra$300$250150,000 credits / mo1Heavy solo use
TeamContact salesCustom——AnyCreative teams
EnterpriseContact salesCustom——AnyLarge companies
Usage limitsOfficial

How much you actually get

Plus10,000 credits a month
Pro40,000 credits a month; 4× the Luma Agents usage of Plus
Ultra150,000 credits a month; 15× the Luma Agents usage of Plus
TeamShared team credits, amount set with sales
All plansCredit cost depends on model, resolution and length; for example a 5-second Ray3.2 video is 100 credits at 720p and 400 credits at 1080p

Official limits from the vendor's own pages.

Cost calculatorPick a plan to see its price and what it includes

What will you pay, and what do you get?

Plan
Billing
$25
per month · $300 per year · billed yearly
Saving $60 a year
What you get on Luma AI Plus

Regular creators

  • 10,000 credits a month
  • Luma and third-party image and video models
  • Edit access for guest collaborators
  • Commercial use
Usage10,000 credits / mo
Official limit10,000 credits a month
Similar tools, cheapest paid planCompare Luma AI with any tool →

Luma AI against the closest alternatives

User ratings · 1,800 ratings from 1 listingHow the score works →

How users rate Luma AI

3.8/ 5 Below typical Against similar tools on the same store, where 4.0 is typical · high confidence
WhereRatingRatingsUsageLink
App StoreLuma Dream Machine★ 4.501,800—View →

Star ratings as shown on each store, checked 06 Nov 26. We store the numbers only, never review text.

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